Scientific Learning Announces "The New Science of Learning: Brain Fitness for Kids"
Airing April 25, 2009 on KQED Public Television Channel 9
4/17/09
Media Contact:
Jessica Lindl
Vice President of Marketing
Scientific Learning Corporation
(510) 625-6784
jlindl@scilearn.com
Investor Contact:
Robert Feller
Chief Financial Officer
Scientific Learning Corporation
(510) 625-2281
investorrelations@scilearn.com
Oakland, Calif. — April 17, 2009 — How can the science of “brain plasticity” empower children to gain success in learning and in life? What is brain fitness for kids? This month, KQED Public Television viewers in northern California will have the opportunity to learn more about this exciting approach to accelerate learning for children, and how to bring this approach home.
On April 25th, “The New Science of Learning: Brain Fitness for Kids” will air locally on KQED Public Television 9 at 7 p.m. Pacific time (check local listings for other stations and repeat airings) and is expected to begin broadcasting nationally on public television in June 2009. This program explores the exciting promise of brain plasticity and how parents can use this to optimize learning and dramatically, positively and permanently impact the lives of children of all abilities.
Through interviews with neuroscientists, psychologists, educators, parents and the children themselves, it tells the groundbreaking and moving story of previously unthinkable successes in learning and life. The program includes interviews with Dr. Michael Merzenich of the University of California at San Francisco, and Dr. Paula Tallal of Rutgers University. Throughout the program, viewers will hear from experts and scientists working on the cutting edge of neuroplasticity research, and witness how their work intersects with the lives of real children. Applying this science provides a new model of learning, one that results in engaged learning by empowered and confident students.
The Scientific Learning technology used in BrainSpark has been widely used in 5,200 schools throughout the country in the Fast ForWord family of products.
About Scientific Learning Corp.
Scientific Learning creates educational software that accelerates learning by improving the processing efficiency of the brain. Based on more than 30 years of neuroscience and cognitive research, the Fast ForWord® family of products provides struggling readers with computer-delivered exercises that build the cognitive skills required to read and learn effectively. Scientific Learning Reading Assistant™ combines advanced speech recognition technology with scientifically-based courseware to help students strengthen fluency, vocabulary and comprehension to become proficient, life-long readers. The efficacy of the products has been established by more than 550 research studies and publications. For more information, visit www.scientificlearning.com or call toll-free 888-358-0212.
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