Scientific Learning to Be Featured on "The Balancing Act" on the Lifetime Television Network
August 11th Show Will Feature the Fast ForWord and Reading Assistant Reading Intervention Software Products
8/5/08
Media Contact:
Jessica Lindl
Vice President of Marketing
Scientific Learning Corporation
(510) 625-6784
jlindl@scilearn.com
Investor Contact:
Jane A. Freeman
Executive Vice President and CFO
Scientific Learning Corporation
(510) 625-2281
investorrelations@scilearn.com
Scientific Learning Corp. (NASDAQ: SCIL) will be featured on an upcoming segment of "The Balancing Act," a half-hour television series airing nationwide on the Lifetime television network. The Scientific Learning segment will discuss the concept of brain plasticity and demonstrate how the Fast ForWord(R) and Reading Assistant(TM) family of products can strengthen brain processing and literacy skills to increase reading proficiency in students of all ages. The segment will air Aug. 11 at 7 a.m. Eastern/Pacific time and 6 a.m. Central/Mountain time (check local listings).
Fast ForWord is a family of research-based educational software products that accelerate learning by developing the student brain to process more efficiently. Reading Assistant software combines advanced speech recognition technology with scientifically-based interventions to help students strengthen their reading fluency, vocabulary and comprehension.
During the morning talk show, Danielle Knox, host of "The Balancing Act," will interview Sherrelle Walker, chief education officer for Scientific Learning. Knox and Walker will open the segment with a brief discussion on brain plasticity, the brain's ability to change as it learns new skills. Walker will describe how Scientific Learning's products use patented technologies that leverage the science of brain plasticity to exercise students' brains and help them learn. The segment will also feature a video of Josie, a fifth grade student who participated in the Fast ForWord program at her school over the past year and achieved a reading gain of more than two years. Viewers will learn how students using the software achieve, on average, a one to two year reading gain in eight to 12 weeks.
"As parents and teachers know, learning to read is one of the most difficult challenges a student faces," said Robert C. Bowen, chairman and CEO of Scientific Learning. "We're excited to have the opportunity to show viewers across the country how our reading intervention products exercise students' brains to help them learn better, and encourage students to become proficient, lifelong readers."
About The Balancing Act
"The Balancing Act" is an informative, half-hour, magazine-formatted television series, created for active women balancing career and home. It covers a variety of women's issues including health, family, finances and lifestyle. The television show airs each weekday at 7 a.m. on Lifetime. Information about the show can be found at http://www.thebalancingact.com/.
About Scientific Learning Corp.
Scientific Learning creates educational software that accelerates learning by improving the processing efficiency of the brain. Based on more than 30 years of neuroscience and cognitive research, the Fast ForWord(R) family of products provides struggling readers with computer-delivered exercises that build the cognitive skills required to read and learn effectively. Scientific Learning Reading Assistant(TM) combines advanced speech recognition technology with scientifically-based courseware to help students strengthen fluency, vocabulary and comprehension to become proficient, lifelong readers. The efficacy of the products has been established by more than 550 research studies and publications. For more information, visit http://www.scientificlearning.com/ or call toll-free 888-452-7323.
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