Unique Online-to-Offline (O2O) blended learning model provides highly differentiated and scalable model, which offers a faster path to English fluency
Scientific Learning Corporation
Oakland, Calif. — Nov. 16, 2017 — Through its unique O2O model for English language development, BrainMaps is quickly raising awareness of how a blended learning approach can provide students with a faster path to English language proficiency. Unlike traditional English language development programs that rely heavily on native English speakers, BrainMaps anchors its programs with the online Fast ForWord and Reading Assistant programs from Scientific Learning Corp. (OTC PINK:SCIL) supplemented by instruction from local English-speaking teachers. Using this highly differentiated and scalable approach, BrainMaps has expanded to 75 English language learning centers in more than 25 cities across China.
As part of BrainMaps’ O2O model, which currently serves children ages 5 to 12, the neuroscience-based Fast ForWord program prepares the brain to learn English by helping students develop and improve foundational language and cognitive skills. It then provides personalized, intensive practice on a wide variety of English language and reading skills. Students reinforce their new skills with Reading Assistant, which uses patented speech verification technology to listen as they read e-book passages aloud and provide immediate, constructive feedback. Using this unique online tool, students listen to a modeled reading, then read the selection aloud and record themselves. If they mispronounce or struggle with a word, Reading Assistant intervenes with the pronunciation.
In addition, once a week students attend their local BrainMaps learning center where they engage in offline problem- and project-based learning, guided reading, and performance recitals, all of which are led by local English-speaking teachers.
“Thanks to the effectiveness and the efficiency of the online programs from Scientific Learning, we can serve more students and build their English language proficiency more quickly than if we were to rely on direct instruction from native English-speaking teachers,” said Rick Lee, CEO of BrainMaps.
“BrainMaps’ innovative application of our neuroscience-based programs can have profound implications on language learning the world over,” said Robert C. Bowen, CEO of Scientific Learning. “We look forward to seeing Brain Maps’ continued expansion and its impact on children across China.”
For more information, visit www.scientificlearning.com.