Scientific Learning Corp. Promotes Brain Fitness For Kids As Affiliate Partner Of Brain Awareness Week, March 14-20
Company’s Fast ForWord and Reading Assistant family of products are based on more than 30 years of neuroscience research into how the brain learns
Senior Vice President, Marketing and Product Management
Scientific Learning Corporation
Chief Financial Officer
Scientific Learning Corporation
Oakland, Calif. — March 3, 2011 — The week of March 14-20 marks the 16th annual Brain Awareness Week, an international campaign of educational events designed to increase public awareness about the wonders of the brain. Scientific Learning (NASDAQ:SCIL), developer of the Fast ForWord® and Reading Assistant™ family of products that accelerate learning by applying proven research on how the brain learns, is an affiliate partner of Brain Awareness Week.
“We are proud to participate in Brain Awareness Week, a week dedicated to celebrating the brain and the benefits of brain research,” said Dr. William Jenkins, chief technology officer for Scientific Learning. “This research has particularly exciting implications for K-12 education, where brain fitness is quickly becoming a mainstream approach to accelerate learning for students of all ages and abilities. By improving students brains through exercise, just like we do our muscles, we can increase students’ capacity to learn and create dramatic gains in reading and language arts, as well as math, science and social studies.”
Throughout Brain Awareness Week, Scientific Learning will share information on advances in neuroscience, cognitive research, and the science of “brain plasticity” through its Science of Learning blog. Information of interest to educators and parents alike will be posted by Dr. Martha Burns, a fellow of the American Speech-Language-Hearing Association and adjunct associate professor at Northwestern University; Sherrelle Walker, chief education officer for Scientific Learning; and Dr. William M. Jenkins, co-founder of Scientific Learning.
In addition, on Friday, March 18, Scientific Learning will present a Virtual Brain Seminar led by Dr. Willard R. Daggett, renowned expert and author of numerous books, research studies and journals about moving education systems toward more rigorous, relevant skills and knowledge for all students. The webinar is free of charge but pre-registration is required by visiting http://www.scilearn.com/webinars.
“Since it was founded 14 years ago, Scientific Learning has been at the forefront of applying patented neuroscience research and technologies to accelerating the learning process. Using our programs, students are achieving reading gains of one to two grade levels in as little as eight to 12 weeks,” said Jenkins. “Our experts have valuable experience and knowledge to share, and our blog and Virtual Brain Seminars provide important sources of information on the subjects of brain fitness and empowering learners to reach their full potential in school and in life.”
The origins of Scientific Learning go back more than 30 years to the work conducted bynoted neuroscientists Drs. Paula Tallal and Steven Miller at Rutgers University, and along with Jenkins and Dr. Michael Merzenich at the University of California, San Francisco. Through their groundbreaking research, these scientists proved that the brain is plastic and can change throughout life, not just in the formative years. Further, exercising the brain through intensive, adaptive activity can cause physical changes that enhance attention span, brain processing speed and memory capacity, improving overall learning ability.
About Scientific Learning Corp.
We accelerate learning by applying proven research on how the brain learns. Scientific Learning’s results are demonstrated in over 200 research studies and protected by over 55 patents. Learners can realize achievement gains of one to two years in as little as eight to 12 weeks and maintain an accelerated rate of learning even after the programs end.
Today, learners have used nearly 3 million Scientific Learning software products, which apply “Brain Fitness” principles to the areas of English language and reading. We provide our offerings directly to parents, K–12 schools and learning centers, and in more than 40 countries around the world. For more information, visit www.scientificlearning.com or call toll-free 888-358-0212.
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